Games Business opportunity: Target non-male players

There's a business opportunity for game developers with games containing human characters, that want to attract more players.

(Short version: Allow for more character selection beyond white male. Bonus points for realizing that players don't always consider themselves male or female.)

Did they do this with TombRaider? And even Pac Man was aimed at female players: https://www.eurogamer.net/iwatani-pac-man-was-made-for-women

Here's some interested games listed as popular with girls:

Worth noting that in quite a few games, like Skyrim, you can be a female character. My ex girlfriend loved games like World of Warcraft, where you could also play as a female character.