Time was when MS, G etc. insisted we 'search' with their pet which was faster, safer (as per them).
We all have become geek in searching for anything we need or feel like.
Now we are being asked to 'chat' !
I will admit that in my last 40 years as programmer, I have mastered the art or searching but forgot 'how to chat'.
Now i have to learn again.
One thing is clear. They all want our 'data' personal information; what we think and want. By any means they can.
Giving old wine in new bottles.