I figured out how to do it in raw Android by watching the log to see what intent ran when it was typed:
Intent hiddenMenu = new Intent(Intent.ACTION_MAIN);
hiddenMenu.setClassName("com.lge.hiddenmenu", "com.lge.hiddenmenu.HiddenMenu");
startActivity(hiddenMenu);
I see the ACTION_MAIN in a B4A intent, but don't specifically see a way to set the Class for it to use.
Found some other cool info too on making your own Dialer codes:
8351 below is the number dialed between the markers like- *#*#8351#*#*
<intent-filter>
<action android:name="android.provider.Telephony.SECRET_CODE" />
<data android:scheme="android_secret_code" android:host="8351" />
</intent-filter>
You can add this to your XML file and pick your own code number (Replace 8351 above) and your app will run when you type the sequence in the dialer. Could be pretty cool to remove the android.intent.category.LAUNCHER category tag to hide your app and use the dialer to launch it.