does anyone know what we need to do and if it will effect our apps that use Admob SKD?
Beginning January 16, 2024, Google will require all publishers serving ads to EEA and UK users to use a Google-certified Consent Management Platform (CMP). You can use any Google-certified CMP for this purpose, including Google's own consent management solution. If you are interested in using Google's consent management solution, start by setting up your GDPR message and implementing the UMP SDK. Learn more