Sorry for answering a bit late, but myself and Erel have looked at the proposal.
Unfortunately, converting a Word file or a PDF file to HTML is a real mess.
I was sure it would be easy to convert a Word file to HTML because in Word it is included.
But, the result is not usable! Most of the layout is no more the same and it would take much time to correct it.
And after that, it would need to maintain two files.
I tryed also to convert PDF to HTML with, unfortunately, the same disapointing results.
So, Erel and me, we gave up.