I see the (former) Google motto "Don't be evil" mentioned now and then in the forum and I've been meaning to make a post about it for quite some time.
It seems to me to be some misunderstanding regarding it. On first glance it does sound cool, and given the context of the time that Google started in, they felt like a fresh counter-point to (for instance) Microsoft. The problem is that is very easy to think like this:
But the problem is that reality isn't black and white; things aren't either good or evil. (Not for most people anyway.
)
It's a pretty big grayscale between those two extremes, which contains all kinds of nice and also awful things.
So when they say "Don't be evil", they still allow themselves to be all the way from good to pretty damn awful.
I didn't think this when they first appeared, I also thought the motto was very cool. It took me a couple of years to realize that it didn't actually mean anything good for the people interacting with them.
Just felt like sharing my view on this. Now I've procrastinated enough and must force myself to actually work for a while.