This is an article about App open ads in AdMob, which are a specialized format for monetizing your app's loading screens. They appear when a user opens the app or switches back to it. App open ads are
You need to check your target audience and what your kind of app.
I have casual apps with this type of ads (in the opening) that have a good revenue, without complains and others that I tried to put it and it was not well received, so I removed it.
I made A/B Tests to check revenue x user retention and others indicators using this ad types with the FirebaseConfig lib but, sadly, the lib don't works with B4A 10.2.
Discover & track movies & TV from all platforms! Never miss a show or movie.
play.google.com
It indicates films and series to watch in the NetFlix.
Here, in Brazil, I don't saw any reviews with complain about the ads in the opening (most the bad reviews is about that users can watch the movies without NetFlix).