I managed to get a link when I send this link to my device is ok, the application installs from the link.
When I send this link to a friend, he can not open it.
Where can there be a problem in a friend's email or in the wrong settings of my apple account?
P.S
In point 4 of this tutorial we have such instructions: 4. Open archive.zip and extract the ipa file..
I understand that this file is now automatically extracted with the zip archive.