how to get 2,000,000 downloads / day?
Go offers an interesting twist over most games in that players must set off and move around their physical world. (Blog Gizmodo's recent headline nailed it: 'Sore Legs Become Pandemic As Pokémon Go Players Accidentally Get Exercise.') But beyond that, Go is almost boringly simple: Once you encounter a Pokémon in the wild, Go switches into "capture mode," where users flick Pokeballs at the creature until they nab it. It gets more interesting a few hours in when players are able to lay claims to Pokegyms, digital representations of real-life landmarks where creatures can battle one another for supremacy.
Also, by plan or by coincidence, Go's release was well-timed. The summer months offered the best weather for getting out of the house and exploring on foot. School, meanwhile, is out, giving younger kids plenty of free time. The game also happened to launch at the end of a particularly brutal week in the U.S., offering a palliative diversion.