iOS Question title of the app

[kreativa]

Hi everybody.
Just a question.
I have deploy my app. On the store i see the app icon with the word "kreativa" on his right (see image attached).
How can i do to modify it (maybe i have to modify my private sign key in b4i tools?)
thanks

 

[kreativa]

i forgot the attachment!
here it is!

 

[Erel]

This is the company name. Check the answer here: http://stackoverflow.com/questions/10421915/company-name-change-itunes-connect