When I use nRF Connect here it shows up in the scan list as ITAG (but I think some varieties don't):
and when I connect to it, we can see a characteristic (data element) that might be what you're looking for:
and when I write to that characteristic, sure enough, the thing beeps (and beeps, and beeps, and... hmm, no timeout... that seems battery unfriendly)
To do the same from a B4A BLE2 program should be no problem. ?