I guess the popularity was because you could get the arcade version straight at home (for free with the system)
since it was both from the same producer, using the same hardware thus a 1:1 match.
Most arcade ports lacked something (or a lot) so the arcade version was most of the time more superior than the ports which wasn't the case here.
I always prefered platformers like Pac Land, Flicky or Green Beret over Super Mario Bros tho and they are older or from the same year
but that's a personal taste ofcourse.