Update: After having 20 developers for 14 days, you have to apply to get published. And part of that process is answering these questions.
1. How did you recruit users for your closed test? For example, did you ask friends and family, or use a paid testing provider?
2. How easy was it to recruit testers for your app?
Very difficult
Difficult
Neither difficult or easy
Easy
Very easy
3. Describe the engagement you received from testers during your closed test
Include whether or not testers utilized all of the features in your app, and whether tester usage was consistent with how you would expect a real user to use your app. If not, describe the differences you would expect to see
4. Provide a summary of the feedback that you received from testers. Include how you collected the feedback.
5. Who is the intended audience of your app?
6. Describe how your app provides value to users
7. How many installs do you expect your app to have in your first year?
0 - 10K
10K - 100K
100K - 1M
1M+
I don't know
8. What changes did you make to your app based on what you learned during your closed test?
9. How did you decide that your app is ready for production?
After submission, they will take another seven days to review your application before it is fully published.