Hi everyone,
I read this post in an attempt to find out if I should drop or continue my app development, but I am none the wiser (still).
Anyway, to add my 50 cents to the discussion:
Most app devs here (and everywhere else) rely heavily on PlayStore or other app markets to get them large numbers of users so that in-app purchases occur or ads money start rolling in. I also listed my app in Google store, but had little success. For me it is just another channel of marketing.
I have an app that is intended for business users and syncs with an ERP popular in my country and so far I have 8 clients (about 50 people using it). I charge them monthly fee per user. This covers about a half of all my business expenses, but I am currently a one-man-band working from home. If I had to hire all the people needed to run this system and buy all the equipment and rent space - I would cover about a quarter or a fifth of expenses with this revenue.
For me the dev work is a breeze. Business admin, marketing, advertising, sales, lead generation, ASO, SEO, website and all the things leading to a sale are a struggle (especially since I am not a salesperson myself, I hate being sold something and I feel awkward selling something).
The thing I realized is this: for a developer app development is never finished. There is always something to be added, improved or if nothing else - a makeover is due. To wait for an app do be finished to start selling it (or monetizing it in any way) is a suicide.
The only thing that is standing between your app and its commercial success is THE SALE.
I am going to persist with my app until it covers 100% of my business expenses, or until it fails totally.
(BTW, sorry for bumping this thread, but I think someone may find this useful)