I want to start with a clarification, META offers three WhatsApp services: WhatsApp, WhatsApp Business, WhatsApp Business API. The first two are applications, the first of which is intended for a common user, the second for a user who trades and therefore with marketing and trade options even if it is possible to use it for common use. Finally I will talk about the last service (from now on I will call it WABA) which is not accompanied by an application but are APIs and microservices.
Basically, by registering a number that is not connected with the first two services, messages destined for this number will be sent with a POST call to one of your 'webhook', i.e. a PHP link (or similar) that will receive a JSON with the message and all the characteristics of the message (images, files, status, etc.). From this you can populate a DB with received messages. One of your Apps (desktop, mobile, etc.) can perform functions by scanning messages, such as replying, etc.
Who is it for?
Typically management programs, ERP, CRM use this method to populate their DBs with customer orders, reports, communications, marketing. Or with micro devices (arduino, esp32,...) you can control the devices, burglar alarms, gates and so on remotely and with WhatsApp. You can create catalogs, menus and reply buttons. There are too many ideas on how to use them to list them all but I think the concept is clear
The advantage?
You don't have to have your clients install another application because they already have WhatsApp. You can create a BOT, you can avoid reading and examining all the text, you can automate communications and registrations.
In the next posts we will talk about the technical part
Basically, by registering a number that is not connected with the first two services, messages destined for this number will be sent with a POST call to one of your 'webhook', i.e. a PHP link (or similar) that will receive a JSON with the message and all the characteristics of the message (images, files, status, etc.). From this you can populate a DB with received messages. One of your Apps (desktop, mobile, etc.) can perform functions by scanning messages, such as replying, etc.
Who is it for?
Typically management programs, ERP, CRM use this method to populate their DBs with customer orders, reports, communications, marketing. Or with micro devices (arduino, esp32,...) you can control the devices, burglar alarms, gates and so on remotely and with WhatsApp. You can create catalogs, menus and reply buttons. There are too many ideas on how to use them to list them all but I think the concept is clear
The advantage?
You don't have to have your clients install another application because they already have WhatsApp. You can create a BOT, you can avoid reading and examining all the text, you can automate communications and registrations.
In the next posts we will talk about the technical part
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